Business websites
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December 4, 2010 by admin

Creating a Business Website



When creating a business website, you have two choices. You can put a brochure online or you can have a powerful marketing vehicle.

When presented with these options, people will overwhelmingly say they want a powerful marketing vehicle. So, why do so many business people create a brochure online?

I think it is fundamentally because they don’t understand how the web works.

Your most recent search on Google was probably about creating a business website. That’s how you ended up here. How do I know that? Because, having an understanding of how the web works, I know how to capture that search. I know how to drive you to this site.

Further, I know what the next action I want you to take is. I want you to click on the link in the resource box below. I also know that 9 times out of 10, you won’t click on the link in the resource box. But that’s okay, because I know that if I’ve done my job right, enough people will do what I need them to do make it worth my while to have written this article.

For those of you who do click on the link below, I know what I want you to do when you get to my home page.

My total plan for taking you through the sales cycle is mapped out. And, I can do that because I understand how people operate on the web.

The question I have for you is do you know how to make people find you on the web and are you able to take enough of them through the marketing cycle and turn them into customers? If not, you are missing a powerful marketing strategy.

This strategy is called “pre-selling” and it’s not a bright idea I had one day. Instead, it was developed by one of the web’s pioneers, Dr. Ken Evoy.

While many Internet Marketers have taken Evoy’s advice to heart, most small businesspeople have no understanding of how to maximize the potential of their web presence.

I’d go even farther and say that most small business people are actually minimizing the potential of their web presence.

That’s understandable. Unlike full time internet marketers, small business people are busy actually running their businesses. Fortunately, there are ways to go about creating a business website that actually makes you money.

Once you understand the value of preselling, you know how to go about creating a website for your business.

By: Stacy Fox

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November 26, 2010 by admin

Website Value – What’s Your Business’ Website Worth?



If you were asked to put a value on your website what would it be? Perhaps you paid a small fortune and commissioned a top design agency to build it. It would still be worth at least what you paid for it, right?

It’s a sad fact that a great number of websites are worthless. They give no value to their owners and are little more than a drain on resources. Would it surprise you if your website was classed as one of these?

The World Wide Web is made up of millions of webpages so it’s not surprising that many are rarely seen by human eyes other than their owners’ and creators’. These unfulfilled webpages are like trees in a forest. They can make as much noise as they want, but if no one is around to hear it then who is to know they ever made a sound? Too many of those that are seen by people are poor at encouraging progress through the sales cycle i.e. they don’t persuade the reader enough to progress to the next stage whether that’s submitting a sales query or making a purchase.

So how have you determined the value of your website? Have you only taken into account its cost to build and maintain or have also considered what it actually does for you and the value it adds to your business? Ask yourself this question, if you were to put your website up for sale, how would you convince a potential buyer that it was worth the asking price? Would you sell it on the basis of how much it cost to build or on the strength of the benefits it brings?

Do you think owners of expensive luxury cars are motivated by how much they cost to build, run and service or because of things like the prestige they give the owner, the superior performance and higher levels of comfort? In this context, it may be easier to recognise value and worth, but when it comes to your website can you do the same? If your website provides you with no measurable benefits or is a tree in a lonely forest then how can you be sure it’s worth anything?

Suppose we’re comparing two very different websites; one cost $10,000 to build, looks very impressive, but converts poorly, generates little interest and the other cost $1,000 to build, wouldn’t win any design contests, but consistently generates fresh leads and converts a high percentage of prospects into customers. Which of these websites do you think is worth more?

Now ask yourself again, what’s the value of your website?

By: William Lee

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November 22, 2010 by admin

Small Business Website Design



The benefits and features of an affordable small business website design service are immense. Obviously, a small business is a business with a small number of employees. In fact, our web design company started small. But, of course, many businesses are not started with the intention of staying at a micro size forever. You would be amazed at the number of American workers who currently work for companies that started out small. Names like Microsoft, Google, Intel and Dell Computer bring to mind businesses that have grown tremendously in recent years.

Small businesses can be a privately owned company/corporation, partnership or a sole proprietorship. Even with the very large companies dotting the landscape, small businesses are still the backbone of the United States. Our economy depends on the small businessman or woman going to work. The small mom and pop stores, hairdressers, tradesmen and repairmen, sales professionals, lawyers, accountants, doctors, photographers, service industries – all are just initiated businesses.

The smallest businesses, often located in private homes, are called micro businesses. The term “mom and pop business” is a common colloquial expression for a single-family operated business without any employees, e.g., “mom and pop store”.

Web Design for Small Businesses:

Many small business owners, who still don’t have websites for their businesses, are now entering the marketplace of the World Wide Web. There are numerous web design and development services offered by a plethora of website design firms, but there has to be something that distinguishes one company from the next.

It is very common for just established businesses’ websites to be of the brochure variety and contain information about the company, the products and services being offered. The website is dedicated to help grow business relationships with current and potential customers, and the web design must be at the highest professional level, because the business owner’s livelihood depends on conveying the appropriate image.

Established firms throughout America rely on quality web development companies such as ours to build and maintain their web presence. We actually have a specific department that works exclusively with websites that have less than ten pages, and in which the contents are relatively low tech in this high tech business. These small business websites are affordable, inexpensive, and the client can have the finished product in a relatively short period of time.

Limited Budget Business Firms

Small organizations firms will benefit from our affordable professional creative website design, strategic web development and web promotion that we offer to companies large and small at affordable prices. Every business owner wants their web creation to have the look and usability of a successful company site without spending huge dollars for it.

We’ll Get You a Website

If you currently don’t have a website for your newly established business, we can help. Our small business website design and development services include all the required steps for your small business. Our company can help you attain site hosting and even a domain name. Each and every small business firm has needs that are somewhat similar. There is a need for cutting-edge, affordable small business web design, in order to provide broad market exposure to the products and services for the clientele.

By: Martin Jones Hall

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November 21, 2010 by admin

Online Turnkey Business Website



An online turnkey business website option is worth considering if…

You’re new to the internet and don’t know how to get started building your own website or online business presence. You don’t have the time to learn and/or build your own website or online business presence. You’re looking for a way to get everything set up for you, which you can then efficiently manage upon handover.

But be aware, services offering online turnkey business websites can be, among other things to watch out for…

expensive; inefficient (no search engine optimization or similar services included); free/cheap basic MLM one-sales-page-sites; and there are scams to watch out for.

So what should you be looking for in a service provider of this nature? The very first thing to point out is that it’s important to do some due diligence when looking for any services, online or off.

If you come across a company or service which seems a good fit for your needs, do a few internet searches on them. You’ll soon see if there are any warning signs or potential problems you might come across, by way of forum posts by users of the service, or reports to scam websites. Here are a few other pointers to help you out…

Online Turnkey Business Website — What’s On Offer?

What exactly is being offered in exchange for your money? This information should be clearly and concisely laid out. At the very minimum, a turnkey business website should include template design, site layout, number of pages included, and specific niche topics covered if necessary.

Are additional services included, or are they available at an extra cost? Such as search engine optimization, directory listings, marketing/advertising or related advice. Upon handover, are you clear on how you should continue to market and/or manage your online turnkey business website? Does the service offer any guarantees, or customer service once your site has been handed over to you?

Be aware of guarantees, especially guarantees of success. Nobody can guarantee how successful you’re going to be with your turnkey business website, because it depends on how hard you work at marketing it once it’s handed over to you.

Online Turnkey Business Website — What Are The Conditions?

What are the payment terms? What are the refund conditions or guarantees? And importantly, who owns the website that is built?

There have been scams in the past where a turnkey website service provider has registered domains purchased for their customers in their own name, so these are issues you need to be aware of.

Payment terms and refund guarantees or conditions are generally at the discretion of the service provider, but make sure you’re familiar with and comfortable with these conditions before you decide to make your purchase.

Also check for any specific inclusions, exclusions or conditions. In other words, read the fine print!

Online Turnkey Business Website — Can You Contact The Service Provider?

You’re going to have questions, you need to make sure that the money you invest is going to deliver the goods you require. Does the service provider you’re considering offer a way for you to contact them? Or at the very minimum, a list of FAQs?

Be alert if there’s no way to contact the service provider you’re considering and/or their reply/replies do not answer your specific questions directly.

Online Turnkey Business Website — What does it cost?

What are you getting for your money? Have you compared service offerings?

Turnkey business website services differ greatly in price, so it’s important to compare what you’re getting for what you’re paying, with the different service providers you’re considering. Draw up a simple spreadsheet for this exercise, and ask questions of the service providers if necessary (and available).

A very rough industry average is anywhere from $2,000 but closer to $4,000 — but of course, what’s on offer is what makes the difference, and some turnkey website service providers can charge up to $5,000.

In general “you get what you pay for”, so if what appears to be a phenomenal turnkey business website service is offered at an amazingly “under the average” price, do your research and ask your questions!

By: Ben Montaigue

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November 19, 2010 by admin

Creating and Maintaining a Business Website



No matter what business you’re in these days, you need a website. Most people go directly to the Internet to find businesses, services, products, even contact information for people they already do business with. It’s essential to have a web presence, but how do you make your website stand out? What do you need to know to get it done right?

This article answers common questions about creating and maintaining a business website. Some companies are fortunate enough to have in-house IT experts, others are left to wade through the jargon-laden information on the World Wide Web or in trade publications – which generally assume you already know what they’re talking about. A good web developer will walk you through the process. Unfortunately, a lot of designers don’t understand the “big picture” either. Our goal is to give readers enough knowledge to get what they need out of their websites.

The most important thing is to not be intimidated by what you don’t know. A website is just a set of interconnected digital “pages” pertaining to a business, person, topic, etc. that exist at a single “address” on the World Wide Web. Once you have a site developed, you really only need two things to get it on the Internet: a domain name and hosting.

The domain name is simply the name of your site, which is generally the same as your Web address, such as http://www.yourwebsite.com. The Web address is also called a URL (Universal Resource Location), and it pinpoints the specific set of page files that for a particular site.

The site is hosted on a specific computer, called a server, which stores all the files for any given website. Some businesses have their own servers for data back-up as well as web hosting, but most pay a hosting company to take care of it. This is the most secure way to go and it generally provides more uptime, which refers to the amount of time your site is available on the Web. The opposite, of course, is downtime, which occurs when servers are updated, require maintenance, or suffer the occasional crash (don’t worry, your data should be backed up and restored within a short time). Most good hosting companies boast 95% to 99.9% uptime and they generally deliver, though some claims are exaggerated. No one can guarantee 100% uptime.

Essentially, your website sits on the server until someone types your URL into the address bar of their Web browser, a software application such as Internet Explorer, Safari, FireFox, or AOL, that accesses the Internet. That computer requests the server to load the website, and your potential customer is now your online audience.

All websites – good and bad – are accessed the same way. What makes a website good is how it looks, how it works, how easy it is to find, and how relevant it is. And this is where it gets tricky. All of the elements should be so well integrated that the user has a seamless aesthetic and functional experience that is glitch-free. There’s a lot involved in achieving this, and hiring a respected professional web design firm is the best way to get the results you want. Still, there are a few terms and concepts you should be familiar with to make sure you get what you need.

Design refers to how the website looks on screen and how all the visual elements work together. It involves the graphics, photos, fonts, color schemes and overall layout of the site. It’s often referred to as the “front end” of the website.

Development is the technical aspect of web design and refers to the computer code, programming modules and applications used to implement the visual elements. This is where the functionality of your site is created: how quickly pages load, how smooth page or animation transitions are, making interactive forms work, etc. It’s the work that happens behind the scenes, often referred to as the “back end”.

Navigation refers to how information is organized and how people move through the site. It refers to the different sections, how to get to them, and how they interact. Navigation is usually facilitated by clickable tabs at the top or bottom of a page, drop-down menus, or lists at the side of a page. Most business want at least home page that introduces the company, a page that outlines products or services, and a page with contact information. Especially for large or complex sites, navigation is often clarified by a site map, which simply provides a clickable list of the pages accessible on your site so people can get to the information they need quickly.

The first decision is what you want the site to accomplish. Is it a static information site that won’t change much, or do you need frequent updates to text or photos? If so, you might consider a Content Management System (CMS). It’s more expensive because it requires additional programming, but in the long run it’s generally cheaper than hiring a developer every time you have an update. Interactive forms, audio-visual elements, RSS feeds and other applications will also affect how the site is designed and developed.

More and more websites employ online ordering, inventory and payment systems ‘referred to as e-commerce – so customers can make purchases directly from the website. These are usually database driven and, like CMS or other applications, best to integrate from the outset to ensure smooth operation.

Search Engine Optimization (SEO) is another critically important, though often overlooked, aspect of a good website. SEO means optimizing your pages so the major search engines – Google, Yahoo, Ask, etc. – can find your site quickly and determine what it has to offer. You want your website to appear near the top of the search results page for relevant queries. Effective SEO involves design, content, and coding elements, as well as an understanding of how search engines work and what they’re looking for.

Whether you’re starting from scratch or re-designing an existing site, it’s best to have a framework for understanding how websites work, and how they don’t. This is just an introduction, and some of the concepts will need further elaboration. We can’t make you a tech expert overnight, but we can prepare you for what’s involved, how to communicate with your designer, and how to get the most out of the Internet.

By: Diana Roberts

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November 13, 2010 by admin

Google Analytics for Small Business Websites



Google offers a free service called Google Analytics that is one of the most powerful tools any small business webmaster can have in their arsenal. This is a program that allows you to track an astounding array of information about your small business website traffic. The ability to track visitor numbers by the hour, day week and year is a critical part of determining where you are getting to most return for your marketing efforts.

Google Analytics goes far beyond simply counting the number of website visitors. The webmaster has the ability to see pretty much where these visitors are physically located. Now, we’re not really talking about down to the home address level here, but certainly the town level. So image this. You have a plumbing business that services a few towns and, like any smart small business owner, you’ve got your small business website online working to attract and communicate with your current and potential customers. Using the Analytics program you can easily see where visitors are search for your business from. If you notice that you are getting a large amount of traffic from an area you don’t typically do business in it might be time to look at expanding your services into the next town.

The program also does wonders for helping you improve your website. The small business webmaster has the ability to test the effectiveness of different pages to see which ones produce the most of a desired result. Let’s use our plumbing business example. Say you are running a special on toilet replacement on your website. You can create two different pages about the same special, each with a contact form. Let’s say one page has pictures of old vs new toilets and another explains the water saving benefits of replacing old toilets. Using Analytics you can send half of your visitors to one page and half to the other. From the tracking numbers you can determine which page produces the most inquiries about your special promote and use the most productive page for all your traffic.

Best of all this entire program is totally free of charge. All you need is a free Google account and you’ll be on your way. Installation is very simple and if you use a CMS such as WordPress there are plugins that will do all the “hard” work for you. Once you get this program running you’ll be amazed at how quickly you can improve the effectiveness of your small business website!

By: Bill P. Kelly

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November 12, 2010 by admin

Do’s and Don’ts of Launching a Small Business Website



Launching a small business website can seem like an enormous task ,although it does require some research, if done right it might be just the marketing tool your business needs. The road to a website is filled with website designers, website developers and graphic designers. This in itself is very confusing. A website designer is someone who produces the design. A website developer is someone who creates more of the program side to your websites rather than the actual design. Nowadays most website designers are also developers. A graphic designer is the person who makes the images at the top of web pages, the buttons, and menus on a website. The whole process should not be so difficult and full of surprises. Therefore the 6 Do’s and Don’ts should be a great start to help you launch your small business website.

Don’t concentrate on images and how pretty your site will be. Remember that your sites’ purpose is to answer your customers questions and inform your customers of what you have to offer, such as services and products. Don’t use too many images because if your site is so “new age” a lot of people will not be able to navigate and find their way around it therefore they will get frustrated and not stay on your site and that would defeat the sites purpose.

Don’t compare web designers by their price. Not all web designers are created equal. You must not only compare the price but the type of service you will require such as internet marketing and updates, will they continue to create the site until you are satisfied, and can they write the content. Some designers will create you a site and mail you a CD with the files and you will then have to figure it out on your own how to get it on the web. Others will help you choose a domain and a hosting company, upload your files to your site, and will write your content. Writing on the web is different from writing in print. A good content writer will know what to say to keep your visitors on your site. Keep these things in mind when choosing a web designer.

Don’t hire a web designer until you are ready. Once you are finished shopping around for a web designer, do make sure you have purchased a domain name, hosting, have a general idea of what you would like your site to look like and written your content, if you will be doing this yourself. This is important! Web designers work virtually, that is directly on-line (through the Internet). You might not actually ever meet them. This style of work is very different from working face to face and have times set up as to when you will meet. It actually benefits you, the designer can get your website on-line faster. Therefore it is important for the web designer to have all your information. If they have to wait a week or so for you website content then you will be pushed to the back burner.

Do request a quote from a few web designers before you decide on one. Once you have looked at some websites find a few who you like and request a quote from them. Explain that you are interested in a website, explain a little bit about your business, how many pages would your site need and what are other services you would need from them. Ask them to send you a price detailing what would be included. Understand that this is a quote and if you are requesting any other additional services there will be an additional cost although designers will usually let you know beforehand.

Do plan on keeping your site up-to-date. Keeping your site updated keeps your customers coming back to either find out what’s going on with your company or about new promotions or sales. It also gives your customers the impression that you care about keeping them informed and that you value their business. The benefit of having a website is it’s easy to update and don’t cost much. Usually a web design firm will have special packages for updates. Find a designer who also can provide updates and when your site is finished discuss an update schedule and what they can suggest to keep your site looking fresh.

Do find a designer who specializes in small business. Small design firms understand the needs of another small business and are more likely to be more personal with your questions. A big design firm might have 5 people working on your website and they might not all have gotten the e-mail that stated what you want. Whereas a small design firm would have one person working on your site with whom you communicate directly.

This guide to launching a small business website is just the tip of the iceberg. The best thing is always know what you are going to receive in return for your hard earned cash. Make sure that your website is like an investment and that you are actually going to receive a return on your investment. Also, don’t be afraid to ask questions! Most designers will answer most of your questions, no problem.

By: Alicia Harper

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November 12, 2010 by admin

Lawn Care Business Website Design Tips



When the mowing season slows down, it’s a good time to look around your lawn care business and see what things you can do to improve. A simple step you can take is to create a website to promote your business online. Sometimes the difference between success and failure or doing ok versus doing great can really come down to tweaking a few things here or there. A little improvement can many times result in a great return.

I recently had a discussion with a landscaping business owner who had previously managed to pull together a single page website. When he put the site up, he simply didn’t have much time to work on it, so there it stood as a single page for the entire year. Now he was looking to improve upon it and was looking for suggestions.

Some of the initial thoughts I had for him was to add a few more simple pages. Pages such as services, a photo gallery, testimonials, about us and a contact us page are good for starters. But if you have more time, you really might want to include a blog on your website. This will allow you to talk about different lawn issues you find are most common in your area. You also might want to show off the different landscape projects you have worked on and show some photos that you took through the construction phase.

Another tip I have found that has worked well is to include a photo of your lawn care equipment. This is especially handy when you offer landscape or excavation work. When a potential lawn care customer reviews your webpage and sees all the equipment you have, it will get them thinking about the different projects they could use around their property.

For instance, do you have a wood chipper? Include a photo if it. This will get the customer to think about the tree limbs or brush they could use chipped. Do you have a backhoe? It may get them to think about digging up those overgrown bushes in their front yard. You will be amazed at the different requests customers come up with when they see what you can offer and they can fill out a contact form on your website.

Consider these tips when you are working on your lawn care business website. They have the potential for taking your business from a good company to a great company.

By: Kevin G. Parker

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November 10, 2010 by admin

Maintaining Your Business Website



QUESTION:
Should I build and maintain my business Web site myself or pay someone else to do the work for me? — Wesley L.

ANSWER:
When you say, pay someone else to do the work for you, Wesley, I am going to assume that you are talking about hiring a professional Web site designer to do the work and not your next-door neighbor’s teenage son. If my assumption is correct, then read on. If not, go ahead and flip over to the comics section. You will get no good out of the advice I’m about to give, so you might as well consult Dilbert for your hot business tips.

Should you build and maintain your business Web site yourself or pay someone to do it for you? Let me answer your question with a couple of my own. Number one: is building and maintaining Web sites the key focus of your business? Number two: could your time be better spent doing more important things like, oh I don’t know, say running your business? If your answers were no and yes, respectively, then you have no business building and maintain a Web site.

Remember this: every minute you spend on tasks that are not related to the key focus of your business is time spent to the detriment of your business. In other words, every minute you spend focusing on tasks that do not contribute to the growth of your business and thereby increase your bottom line is time wasted.

If you want to be a web designer, be a web designer. However, if the key focus of your business is building widgets, it doesn’t take a rocket scientist to figure out that your time would be better spent building widgets, not Web sites.

Case in point: I once had a very wealthy dentist ask if I could teach him how to maintain his Web site so he wouldn’t have to pay me to do it. Now my teeth had helped put this guy’s kids through college, but that didn’t seem to matter. At that moment he was more concerned about having to pay for changes to his Web site than my personal oral hygiene. Sure, I said, I’ll be glad to teach you how to update your Web site, just as soon as you teach me how to clean my own teeth so I don’t have to pay you to do it. He got the point. And he charged me enough for the cleaning to keep his site updated for months. Smart man.

Many business owners think they can’t afford a professionally designed Web site and that simply is not true. While the old adage, “you get what you pay for” is never more true than when applied to Web site design, having a professional web designer do the work for you is money well spent. A well-designed Web site can bring you a many-fold return on your investment. You can’t say that about too many other collaterals.

While it is best to leave Web site design and maintenance to the experts, it is up to you (or someone considered a subject matter expert within your company) to provide the designer with the content (text and photographs) that best conveys your company’s message to your customers. A Web site, no matter how well designed, is meaningless if it lacks the content required to interest customers in the products you sell or services you provide.

Here’s are a few questions that, once answered, will help ensure that your Web site’s message is as appealing as its design. Go over these points with the designer before the design process begins as the answers will help determine the direction your Web site’s design should take.

What Is The Purpose Of Your Web Site?

Most business Web sites have two purposes: (1) to educate the consumer and, (2) to sell them products or services. If you sell shoes, for example, the purpose of your Web site is to educate potential customers on the quality and durability of your shoes and as a result, to sell them shoes. If you paint houses the purpose of your Web site is to educate home owners on why your services are superior to other painters and sell them on hiring you to paint their house. By defining the purpose of your Web site you will give the designer the information required to create a Web site that best conveys that purpose to your target audience.

Who Is My Target Audience?

Your target audience consists of those folks you want to attract to your Web site: potential and current customers, future and current employees, possible investors, etc. Anyone who might be interested in your company and its products or services is a member of your target audience. Correctly identifying your target audience is vital since your Web site should be designed specifically to appeal to your target audience.

Put yourself in their shoes (or in front of their computers). Imagine your Web site through their eyes. If you were visiting a Web site such as yours what would you expect to find and what would you be disappointed not to find? Identify your target audience, then have your Web site designed to fulfill their needs and surpass their expectations.

What Content Should My Web Site Feature?

Your Web site content should be driven by the nature of your business. If you’re a real estate agent, your site should feature photographs of homes you have for sale and information on buying and selling a home. If you own an auto body shop, your site might feature before and after photographs of cars that you have repaired. Remember to determine the purpose of your site, then develop the content to serve that purpose.

What’s My Competition Doing?

The last question you should ask is one of the most important: What is your competition doing on the Web? Do a Google search for similar businesses and click around their Web sites. How are their Web sites designed? What message are they trying to convey? Are they doing a good job of conveying that message and as a result, selling products? What do you like about their Web sites? What don’t you like? Make note of the things you like and the things you hate, then share your findings with your site designer.

Remember, you’re not stealing trade secrets here.

You’re just borrowing ideas.

By: Tim Knox

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November 3, 2010 by admin

Optimizing Small Business Website Utility With an Excellent Web Design



The internet is now being flooded with websites. In this era of tight competition it becomes difficult for the small business website to generate maximum possible revenue. There are some aspects that need to be cleared for the success of any web site. Some of these key aspects are as follows.

Opening page:

The home page is usually the opening page. The web designer should make not only the home page attractive but also other pages till the final pages of the website. The visitor should not lose interest in the website till those final pages.

Navigation:

The web design should be such that the navigation is easy. This is about the ease with which the visitor is able to find the things that he/she has been searching for. He/she should not be confused by the layout of the web pages. If the visitor finds it difficult to search for things on a website, he/she may just click on to another website.

User friendliness:

Besides navigational ease, the other ingredients for making the website user friendly include the visual content. Studies have proved that the visual content including the images and videos are more effective at converting the visitor into buyer. The images and videos should be quick to download. This is one of the key elements of the website being user friendly. The services of a professional web designer need to be availed to embed the visual content on to the website in such a way that the speed of downloading is least affected.

Text content:

The text content of any small or big business web site plays a key role in convincing the visitor as well as for indexing on the search engine list. The text should be simple and easy to understand by the visitor. The text should include the key words and key words phrases that are being searched for by the visitors. The font of the text should be such that it is legible. The background should be such that it is easy to read the text. Usually a dark colored background has a negative effect on the prospective buyer. The phrases that call on the visitor to buy should be highlighted.

Browser compatibility:

The technology used to design the website should be compatible with the different platforms such as Internet Explorer and Mozilla Firefox. The incompatibility with these platforms could result in the website not be accessible by the final user and consumer. Flash is usually not supported by the internet explorer and this could prolong the duration of downloading. The use of flash is recommended in limits.

Splash pages:

The denizens of the internet world are usually too busy to wait. A splash page usually precedes the home page and at times compulsory to be viewed. It is only after the end of the splash page that the visitor can see the home page. This can be at times very irritating for the visitor. A good web design always avoids using splash pages.

One should avail the services of a professionally adept web design company to get a small business website designed in such a way that the return on investment is assured.

Copyright © 2010

By: Bryan Bell

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